The best marketing strategy for new agents, or any agent for that matter, is to deepen your relationship with your contacts and to turn your contacts into clients. This strategy is called Relationship Marketing for real estate agents.

In this article, we’ll explain what relationship marketing is and how you can leverage it to find real estate clients and generate consistent income without the need for advertising, cold-calling or online lead generation.

As a new realtor, your Sphere of Influence (SOI) is the most valuable resource you have for generating leads and building your real estate business. Your SOI consists of people who already know, like, and trust you—making them more likely to refer you to others or work with you directly when they need real estate services.

In this article, we’ll dive deep into the process of identifying and organizing your SOI. By the end, you’ll have a clear path to creating a contact database with at least 50 contacts to jumpstart your real estate career.