The Essential Blog for REALTORS®
Productivity tips, relationship marketing strategies and free resources to build a thriving real estate business.
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Productivity tips, relationship marketing strategies and free resources to build a thriving real estate business.
For real estate agents, success in 2025 will likely include finding ways to optimize and automate your workflows. Real estate agents that are thriving are using a CRM, AI and tech-forward tools to get out of repetitive workflows and back to their clients and close deals.
Do you find yourself overwhelmed with listings, leads, showings, and mind-numbing paperwork? This post will guide you through the top 5 automations you can adapt to transform your real estate business in 2025, saving you time and making you more successful.
Did you know your past clients and SOI are your biggest opportunity for generating new business?
According to NAR, for REALTORS® that earn the highest income, 7 out of 10 deals are from past clients and referrals. Yet many agents spend most of their time chasing after new clients, only to forget them once they have closed.
In this article, you’ll discover actionable steps to use your CRM to nurture your relationships on autopilot.
As a real estate agent, you're juggling showing properties, managing clients and listings, following up with leads, and handling paperwork. The productivity gap separates the top producers from those struggling to make ends meet.
In this guide, we'll explore practical productivity hacks specifically designed to help you reclaim your time, focus on high-value activities, and ultimately close more deals without burning out.
Master the real estate sales funnel with key strategies for every stage, from awareness to loyalty.
Learn how to enhance prospect management, improve conversion rates, and build lasting client relationships for a sustainable real estate business.
Prospecting is the lifeblood of real estate success. Without a steady stream of new leads, even the most talented agents will struggle to build a sustainable business. The challenge? Finding those qualified leads isn't getting any easier. The good news is that 88% of buyers still purchase their homes through real estate agents, showing there's plenty of business to be had for those who master prospecting.
These four e-mail templates will help you maintain that delicate balance between staying in touch with those in your real estate database, and having your e-mails sent straight to spam.
Marketing to your sphere of influence is the key to increasing your real estate sales and dominating your local real estate market. By consistently and systematically working your SOI, you’re building a resilient referral machine that will meet and exceed your sales targets in a very actionable way.
The best marketing strategy for new agents, or any agent for that matter, is to deepen your relationship with your contacts and to turn your contacts into clients. This strategy is called Relationship Marketing for real estate agents.
In this article, we’ll explain what relationship marketing is and how you can leverage it to find real estate clients and generate consistent income without the need for advertising, cold-calling or online lead generation.
New to real estate and struggling to generate clients? You’re not alone. Many new agents getting started in the real estate industry expect their phone to start ringing with potential clients as soon as they get licensed, but the reality is far different.
In this post, we’ll provide tips on how to get clients in real estate, including traditional methods and a proven step-by-step system that is an effective way to deliver consistent, high-quality prospective clients in any real estate market.
As a busy REALTOR®, you get pulled in many directions every single day. It’s easy to get stuck in the daily grind and forget about big picture planning.
The real estate business plan template is your road map to success in 2024. It provides a simple approach to set goals and identify key strategies to help you optimize and grow your real estate business.
Across the board top-performing Realtors have shared habits that set them apart. These habits allow them to win trust with clients, expand their book of business, and stay ahead of industry trends. Learn more about these habits, and what you can do to foster an environment of excellence in your real estate brokerage.
We’re bringing you a major update with wide-ranging improvements from usability to new features. Here’s a sneak peak of what you can expect from your real estate CRM with RealOffice360 Version 5.
Attract top Realtors, set them up for success, and future-proof your real estate brokerage with the right tech stack. Whether you’re a boutique brokerage or evaluating your franchise’s software offering, your real estate technology choices have a lasting impact. We’ve sifted through them all to help you choose the best ones for your real estate business.
Realtors, set yourself apart in increasingly crowded digital spaces with timely and relevant content. Demonstrate your real estate expertise, attract homebuyers and sellers, and rank higher in search engines with these real estate blog post ideas.
If you’ve ever wondered, “where do I get started setting up a real estate email campaign?”, or wanted step-by-step instructions on how to do drip marketing, this guide is for you.
How to use your CRM to turn leads into contracts, stay organized, be highly responsive, eliminate drop off in the middle, and build a massively successful book of business.
How to build connection and trust with your real estate leads and prospects.
Buying real estate leads as your primary source of clients involves playing a game where the odds are stacked against you. Thankfully there’s another way to build a productive and reliable book of business.
The best real estate CRMs for real estate agents, Realtors, and brokers in 2021.
You wouldn’t build a house without a blueprint. You could use one for your career too. Use these 5 steps to create your 2021 REALTOR business plan. The roadmap to top-performing real estate agent has never been clearer.
With so many real estate CRM options out there, you could easily spend weeks trying them out…and still not land on something that works well for you. To save you time, we took three of the most popular real estate CRMs for a test drive.
Purchasing real estate is daunting for most people, all the more so if it’s your client’s first time buying a home. As a Realtor, use these tips to boost your buyers’ knowledge and confidence as they go through this exciting and nerve-wracking time.
Tips on how to use your past clients’ home anniversaries to get warm referrals and real estate sales.
A client meeting is only part of the equation. Your performance during the meeting itself is how you will really stand out to clients. Use these tips to build the foundation of an enduring client relationship, and manage their transactions for years to come.
Convert real estate leads into real estate clients. Save time while you turn leads from your real estate database into successful sales with these easy-to-use e-mail templates.
Real estate marketing for agents and Realtors. Post to your social media, add to your newsletters, or simply keep handy for follow-up e-mails. Copy-paste the suggested blurbs, or customize as you wish. Now there’s one less thing on your to do list!
Ninja Selling is all about increasing REALTORS® income per hour by focusing on people they know and providing amazing value. Take your Ninja Selling to the next level with the best CRM for real estate Ninjas. By the way, did we mention it was free?
New leads come with a sense of urgency to them. After all, they could be a deal you can close here and now. Meanwhile, your personal network, and the leads you paid top dollar for a few years ago are sitting neglecting in your real estate CRM. Sound familiar? We have some tips to help you out.
How do you talk to real estate clients? A successful sales call is about knowing what information you need, and providing up-front value to your clients. Learn what to say to clients, built customer loyalty, and become a top-performing real estate agent.
As a new realtor, your Sphere of Influence (SOI) is the most valuable resource you have for generating leads and building your real estate business. Your SOI consists of people who already know, like, and trust you—making them more likely to refer you to others or work with you directly when they need real estate services.
In this article, we’ll dive deep into the process of identifying and organizing your SOI. By the end, you’ll have a clear path to creating a contact database with at least 50 contacts to jumpstart your real estate career.