The Best Real Estate E-mail Templates for New Leads

Sales & Marketing
Written By RealOffice360
 
Real-Estate-E-mail.jpg

Real estate agents, supercharge your productivity and win more business from new leads using these e-mail templates.

They convert so well because these templates talk about you and your potential new client as a team working towards the same goal (which you will be!). All the while, you’re also purposefully moving your lead to the next step in your sales funnel. This extends to when you can’t necessarily help someone right now - don’t just leave clients in the wind because they’re not at the right stage in the process for you, or because they decided to use someone else. In these instances, set up your drip marketing to offer up something of value anyway. When they’re ready to move ahead, or if their current real estate agent doesn’t end up working out, this leaves you with an opening to bring that lead back into your sales funnel.

Ready to start hitting send?

E-mail Templates for Real Estate Buyers
Email Templates for Real Estate Sellers
E-mail Templates for General Real Estate Inquiries

Initial E-mail Following Form Submission

Low Information

Hi [First Name],

Thanks for getting in touch. I look forward to getting to know you and helping you into a new home! Let’s set up a time to chat about what you’re looking for. Are you available on [date, time]?

By the way, if you’ve been looking at listings, please feel free to send me links to any that caught your eye. We can set up a viewing of those homes. If you’re not quite ready for that step just yet, they are also helpful points of reference about the different elements of your dream home.

Do you have any questions I can answer right off the bat?

Sincerely,
[Signature]

First-Time Home Buyer - Short

Hi [First Name],

Thanks for getting in touch. You must be so excited at the prospect of purchasing your first home!

I know it can be a bit of a daunting process, but I’m here to help you every step of the way. Let me know when you’re available for a chat, and I can answer any questions you have and get to know what you’re looking for. Are you available on [date, time]?

I look forward to hearing from you.

Sincerely,
[Signature]

First-Time Home Buyer - Detailed

Hi [First Name],

Thanks for getting in touch. You must be so excited at the prospect of purchasing your first home!

I know purchasing property can be a daunting process, but I’m here to help you every step of the way. Generally, the process for a first-time home buyer is as follows:

  • Finances

    • Saving for a down payment, raising your credit, and getting a handle on debts

    • Getting a mortgage pre-approval, which tells you the amount you’re able to borrow.

  • Search

    • We’ll discuss the neighbourhoods, amenities, and home features you’re interested in.

    • I’ll work with you to find something that fits your parameters in your budget.

    • Virtual and in-person viewings of potential homes

  • Inspection

    • We’ll have a professional go over your potential property with a fine-tooth comb to avoid any surprises once you move in.

  • Offer

    • When you find a home you love, we’ll work together to figure out an offer amount based on the competitiveness of the current real estate market, condition and required repairs on the home, and a number of other factors.

  • Close

    • If your offer is accepted, I’ll walk you through the paperwork and next steps to close on your home.

  • Move In!

Let’s set up a time to chat about this. I’ll be happy to answer any questions you have and would like to get to know what you’re looking for. Have you had a chance to get a pre-approval yet?

I look forward to working with you during this exciting time!

Sincerely,
[Signature]

Buy and Sell

Hi [First Name],

Thanks for reaching out. I look forward to getting to know you and helping you into a new home!

Let’s set up a time to discuss your current situation and what you’re looking for. Are you available on [date and time]?

I’ll walk you through what to know and expect. This can include the timing of your move, staging your home, conditional offers, refinancing your mortgage, and answering any questions that you have. Have you been through the process of buying and selling a home before?

Sincerely,
[Signature]

Follow-Up Email – Needs Mortgage Pre-approval

Hi [First Name],

Thanks for taking the time to speak with me. It was great getting to know you and learning about what you’re looking for in your new home.

Here’s the information of the mortgage broker[s] I had mentioned to you:

[Insert Contact details]

Let me know once you’ve had a chance to touch base with them.

Kind regards,
[Signature] 

Follow-Up Email – Contract

Hi [First Name],

Thanks for taking the time to speak with me. It was great getting to know you and learning about what you’re looking for in your new home.

As we discussed, I have attached an agreement that allows me to work on your behalf to find you your dream home. Please review and sign.

[Attach contract]

While you’re doing that, I’ll put together some listings that I think will be a great fit for you and your family.

Let me know if you have any questions.

Kind regards,
[Signature] 

Follow Up Email After Contract - Listings

Hi [First Name],

Thanks for getting the contract back to me. I’ve been hard at work looking for properties based on our discussion, and I’m really excited about what I’ve found.

[Listing 1]

[Listing 2]

[Listing 3]

The listing on [address] really grabbed my attention in particular. It reminded me of [something the client said they must have/want to have].

What are your thoughts?

Sincerely,
[Signature] 

Follow-Up Email After No Response

Hi [First Name],

I wanted to follow up on my previous e-mail with some market stats about [city/neighborhood].  

[Attach to link to market report]

As you can see, it’s a [buyer’s/sellers] market right now. I’d be happy to help you navigate this and get you into your dream home.

How has your house hunt been going so far?

Kind regards,

[Signature]

Follow-Up Email After Second No Response

Hi [First Name],

I received your information from [lead source], and have tried reaching out to you. I’m sorry we haven’t been able to connect, but please feel free to call me at [phone number] or reach out via e-mail at any time.

Whether you’re ready to imminently buy or sell, or have a general real estate question, I’m always happy to help.

Best wishes,
[Signature] 

Initial E-mail Following Form Submission

Low Information 

Hi [First Name],

Thanks for getting in touch regarding selling your home. I’m here to help you throughout the process. Do you have any initial questions I can answer for you?

Let’s set up a time to chat about next steps and what to expect. Are you available on [date, time]?

Sincerely,
[Signature]

Detailed

Hi [First Name],

Thanks for getting in touch regarding selling your property. Selling your home is a multi-step process that includes:

  • Home Appraisal

  • Staging and Photography

  • Listing

  • Showings

  • Receiving Offers

  • Buyer Inspection

  • Finalizing the sale

I’m here to help you every step of the way. Do you have any initial questions I can answer for you? Let’s set up a time to chat about this. Are you available on [date and time]?

I look forward to working with you!

Sincerely,

[Signature] 

Follow-Up Email After Call – Not Ready to Sell

Hi [First Name],

Thanks for taking the time to speak with me. It was great getting to know you and learning about your home.

Selling your home involves a big life change, and I understand that you want to hold off for now. With that being said, I thought I’d send you some resources to keep in mind for the next time you consider making a move:

[Attach link to article/website/blog post/social media post – ideally under your own brand]

[Link 2, ex. tips on making your home ready for listing]

People often find that a home renovation is something they want to pursue if moving isn’t the right decision for them. If you decide to go that route now or in the future, I’d be happy to put you in touch with individuals who can assist you with that.

Best wishes,
[Signature]

Follow-Up Email After Call – Contract + CMA Appointment

Hi [First Name],

Thanks for taking the time to speak with me. It was great getting to know you and learning about your home.

As we discussed, I have attached an agreement that allows me to work on your behalf to sell your home. Please review and sign.

[Attach contract]

While you’re doing that, I’ll get started on the data for your home appraisal, but as I’d mentioned I’d like to come out and see your property.

[Are you available on (date and time)/Does (date and time) still work for you]?

Let me know if you have any questions.

Kind regards,
[Signature]

Follow-Up Email After No Response

Hi [First Name],

I wanted to follow up on my previous e-mail with some tips on getting your home ready for a sale.

[Attach link to article/website/blog post/social media post – ideally under your own brand]

In the past few weeks, homes have been [selling quickly/flooding the market], so it’s a [buyer’s/sellers] market right now. I’d be happy to help you navigate this to sell your home.

The first step in selling your home will be to conduct an appraisal, also called a Current Market Analysis, of your property. While looking at what homes in your neighborhood are selling for gives you a ballpark of what to expect, an appraisal helps you price your home far more accurately. Have you had one conducted recently?

Kind regards,
[Signature] 

Follow-Up Email After Second No Response

Hi [First Name],

I received your information from [lead source], and have tried reaching out to you. I’m sorry we haven’t been able to connect, but please feel free to call me at [phone number] or reach out via e-mail at any time.

Whether you’re ready to imminently buy or sell a home, or have a general real estate question, I’m always happy to help.

Best wishes,
[Signature] 

E-mail Template for General Real Estate Inquiries

Hi [First Name], 

Thanks for reaching out. Do you have any questions right off the bat that I can answer for you?

I’d be happy to walk you through what to expect during the home buying or selling process, no matter what stage you’re at in your decision. Are you available for a call on [date and time]?

In the meantime, here are some market stats about [city/neighborhood] you might be interested in.  

[Attach or link to market report] 

Sincerely,

[Signature]

Summary

Use these real estate e-mail templates to take charge of your to-do list. As part of this process, you can easily keep track of past e-mails and call notes, as well as send and receive e-mails right from the client profile auto-populated in RealOffice360 when new leads come in. You’ll have an auto-populated action list for that lead, and won’t even need to manually send any of these e-mails. You can simply set up and integrate your account with Mailchimp, so your new leads are contacted without you ever having to lift a finger. How great is that?!

Between marketing your business, juggling showings, and staying on top of your leads, you need a system to manage your workload in a stress-free and intuitive way. RealOffice360 is an unbelievably simple CRM, business tracker, and daily planner for real estate agents and Realtors®. Rather being just a data dump for client information, RealOffice360 helps you visually build your business plan, cultivate your real estate database towards your goals, and ultimately keeps you focused on what matters most: your clients and your deals. Get started for free - no credit card required!

 
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