
5 Real Estate Automation Tools Every Agent Needs in 2025
For real estate agents, success in 2025 will likely include finding ways to optimize and automate your workflows. Real estate agents that are thriving are using a CRM, AI and tech-forward tools to get out of repetitive workflows and back to their clients and close deals.
Do you find yourself overwhelmed with listings, leads, showings, and mind-numbing paperwork? This post will guide you through the top 5 automations you can adapt to transform your real estate business in 2025, saving you time and making you more successful.

Create a Client Retention Strategy With Real Estate CRM Tools
Did you know your past clients and SOI are your biggest opportunity for generating new business?
According to NAR, for REALTORS® that earn the highest income, 7 out of 10 deals are from past clients and referrals. Yet many agents spend most of their time chasing after new clients, only to forget them once they have closed.
In this article, you’ll discover actionable steps to use your CRM to nurture your relationships on autopilot.

Productivity Hacks For Real Estate: How To Get More Done In Less Time
As a real estate agent, you're juggling showing properties, managing clients and listings, following up with leads, and handling paperwork. The productivity gap separates the top producers from those struggling to make ends meet.
In this guide, we'll explore practical productivity hacks specifically designed to help you reclaim your time, focus on high-value activities, and ultimately close more deals without burning out.

7 Key Stages of a Real Estate Sales Funnel and How to Navigate Them Successfully
Master the real estate sales funnel with key strategies for every stage, from awareness to loyalty.
Learn how to enhance prospect management, improve conversion rates, and build lasting client relationships for a sustainable real estate business.

How to Prospect in Real Estate: Essential Strategies for Finding Leads
Prospecting is the lifeblood of real estate success. Without a steady stream of new leads, even the most talented agents will struggle to build a sustainable business. The challenge? Finding those qualified leads isn't getting any easier. The good news is that 88% of buyers still purchase their homes through real estate agents, showing there's plenty of business to be had for those who master prospecting.

How To Organize Your Real Estate Database
Learn how to categorize your real estate database with client groups:
A-List: Closest Relationships
B-List: Close Relationships
C-List: Personal Acquaintances
D-List: Online & Social Network Contacts
E-List: Exclude Bad Clients

4 Email Templates To Send Past Real Estate Clients in 2025
These four e-mail templates will help you maintain that delicate balance between staying in touch with those in your real estate database, and having your e-mails sent straight to spam.

The Realtor’s Guide to Working Your Sphere of Influence in 2025
Marketing to your sphere of influence is the key to increasing your real estate sales and dominating your local real estate market. By consistently and systematically working your SOI, you’re building a resilient referral machine that will meet and exceed your sales targets in a very actionable way.

Relationship Marketing for Real Estate Agents — A Fresh Perspective
The best marketing strategy for new agents, or any agent for that matter, is to deepen your relationship with your contacts and to turn your contacts into clients. This strategy is called Relationship Marketing for real estate agents.
In this article, we’ll explain what relationship marketing is and how you can leverage it to find real estate clients and generate consistent income without the need for advertising, cold-calling or online lead generation.

7 Tips on How to Get Clients in Real Estate for New Agents
New to real estate and struggling to generate clients? You’re not alone. Many new agents getting started in the real estate industry expect their phone to start ringing with potential clients as soon as they get licensed, but the reality is far different.
In this post, we’ll provide tips on how to get clients in real estate, including traditional methods and a proven step-by-step system that is an effective way to deliver consistent, high-quality prospective clients in any real estate market.

How to Build a Sphere of Influence (SOI) Contact Database for Real Estate Agents
As a new realtor, your Sphere of Influence (SOI) is the most valuable resource you have for generating leads and building your real estate business. Your SOI consists of people who already know, like, and trust you—making them more likely to refer you to others or work with you directly when they need real estate services.
In this article, we’ll dive deep into the process of identifying and organizing your SOI. By the end, you’ll have a clear path to creating a contact database with at least 50 contacts to jumpstart your real estate career.
![Real Estate Contact Database Template [Free Download]](https://images.squarespace-cdn.com/content/v1/58e3d2ecf7e0abde3bde1ddb/acfe11ac-108a-4a87-b2ea-eb15d2d6e0bb/real-estate-contact-database-concept.jpg)
Real Estate Contact Database Template [Free Download]
Every real estate coach tells us we need an organized contact database, so where do we start? Excel? Yuk! We completely agree! But your real estate contact database is your business gold mine so we may as well start somewhere. Here’s a free Microsoft Excel client database template made for all real estate agents! Free download, no strings attached.

The REALTORS®’s Guide to Creating a Business Plan in 2024
As a busy REALTOR®, you get pulled in many directions every single day. It’s easy to get stuck in the daily grind and forget about big picture planning.
The real estate business plan template is your road map to success in 2024. It provides a simple approach to set goals and identify key strategies to help you optimize and grow your real estate business.

7 Habits of Top Performing Realtors (+ How To Foster Them in Your Brokerage Team!)
Across the board top-performing Realtors have shared habits that set them apart. These habits allow them to win trust with clients, expand their book of business, and stay ahead of industry trends. Learn more about these habits, and what you can do to foster an environment of excellence in your real estate brokerage.

Introducing RealOffice360 Version 5. The Revolutionary CRM for Solo REALTORS® and Real Estate Teams.
We’re bringing you a major update with wide-ranging improvements from usability to new features. Here’s a sneak peak of what you can expect from your real estate CRM with RealOffice360 Version 5.

The Top 5 Tech Tools Realtors Want From Their Real Estate Brokerage
Attract top Realtors, set them up for success, and future-proof your real estate brokerage with the right tech stack. Whether you’re a boutique brokerage or evaluating your franchise’s software offering, your real estate technology choices have a lasting impact. We’ve sifted through them all to help you choose the best ones for your real estate business.

21 Blog Posts That Keep Realtors Top of Mind
Realtors, set yourself apart in increasingly crowded digital spaces with timely and relevant content. Demonstrate your real estate expertise, attract homebuyers and sellers, and rank higher in search engines with these real estate blog post ideas.

The Realtor's Complete Guide to Email Marketing
If you’ve ever wondered, “where do I get started setting up a real estate email campaign?”, or wanted step-by-step instructions on how to do drip marketing, this guide is for you.

5 Ways to Manage Your Sales Funnel Using A Real Estate CRM
How to use your CRM to turn leads into contracts, stay organized, be highly responsive, eliminate drop off in the middle, and build a massively successful book of business.

3 High Performance Realtor Tricks To Connect With Clients
How to build connection and trust with your real estate leads and prospects.