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The REALTORS®’s Guide to Creating a Business Plan in 2024

RealOffice360

2024 Real Estate Business Plan Template for REALTORS®

A clear sense of direction is the secret to being a top-producing REALTOR® with a high-yield book of business.

This sense of direction is your guiding light . It makes it clear where you should be spending your limited time and resources to get the results you want. The easiest way to clarify this sense of direction? Start with a business plan.


Why you need a real estate business plan 

Now, you might be wondering why you would need a business plan. After all, you’re not looking to fundraise from investors or get a bank loan like a traditional company. While this is true, a business plan is a means-tested outline for you to organize all of the different things you do as a REALTOR®. It’s an opportunity to systematically think about your:

Daily activity,

  • Resources,

  • Marketing efforts,

  • Lead generation,

  • Real estate software and technology,

  • Sphere of influence, and

Last but not least:

  • Results

 

What to expect

Once you go through this exercise, you’ll have a great sense of your strengths and opportunities. You can set up your daily tasks, marketing activities, and even sales scripts to highlight these strengths to your clients.

You’ll also have a sense of your areas of opportunity. This gives you the chance to address them. This can mean working on a particular skill, devoting more resources to a particular area of your business, trying different technologies, or hiring someone whose strengths fill a particular gap.

 Using a real estate business plan, you’ll have actionable take-aways to schedule into your calendar and work on. Your 2022 vision isn’t some “would be nice” dream. It’s a series of decisions and actions successful Realtors take the time to identify and then make it happen.

 

Real Estate Business Plan Template - PDF Download

Set your real estate business up for success in 2024. Simply download the 2024 business planning guide for REALTORS® below to create your personalized real estate business plan. It includes:

  • Business health checklist

  • Income goal setting

  • Marketing worksheet

  • Realtor strategy worksheet

  • Action items

Download the free real estate business plan template for REALTORS®:

Note: you’ll need access to an income calculator, such as the one that can be found on the goals tab of RealOffice360®’s dashboard for some of the exercises. You can sign up for a free account to access.

 

Who should use a real estate business plan?

This template can be used by independent REALTORS®, brokerages, and teams. If are a Real Estate Broker or Team Manager, you can complete the template yourself, and encourage members of your brokerage to do so as well.

Complete the template with individual REALTORS®, real estate assistants, and other staff to help set quarterly or annual goals. This exercise is a great guide to identifying the best tools to use for your real estate brokerage, as well as the areas where your staff could benefit from additional coaching, resources, or support from you.

 

What’s included in the real estate business plan template

  • Overview of the current state of your real estate business: you’ll gather current numbers (and previous years’ data if you have it) and have the chance to reflect on what’s going well as well as areas of improvement.

  • Goal setting: where do you want to be with your real estate career this time next year? How about in five years?

  • Translating vision to reality: this section is the main focus of this real estate business plan template. You’ll evaluate your current offerings, tools, and strategies. From here you’ll take the concrete items that will improve your business and schedule them in.


As a busy REALTOR®, you get pulled in many directions each and every single day. You’re managing your clients, actively fostering inbound leads, nurturing your prospects, staying on top of industry news and trends, and taking care of the administrative aspects of your business. Creating a real estate business plan is your chance to:

  • Take a step back,

  • Look at the overall landscape,

  • Course-correct as needed, and

  • Ensure your knowledge, skills, and effort are focused in those areas where they will make the biggest impact.

 

Additional resources

Marketing

Building and growing your book of business

Improving your skills

Finding the right tools


About RealOffice360®

Between marketing your business, juggling showings, and staying on top of your leads — you need a simple client management system to streamline your daily business activities in a stress-free and intuitive way.

RealOffice360 is an unbelievably simple CRM, business tracker, and daily planner for real estate agents and REALTORS®. Rather being just a data dump for client information, RealOffice360 helps you visually build your business plan, cultivate your real estate database towards your goals, and ultimately keeps you focused on what matters most: your clients and your deals.

Sign up for free to try RealOffice360 CRM risk-free on a 14-day trial, no credit card required.