A robust social media presence and thoughtfully-curated newsletters are important tools for you as a real estate agent to become established in your market. When used consistently, they allow you to:

• Stay top-of-mind,

• Demonstrate your breadth of knowledge and professionalism, and

• Make you more approachable to potential clients.

That all sounds great! At least, in theory. You might find yourself wondering - other than listings, what exactly are you supposed to be posting, tweeting, and e-mailing out…and when are you supposed to find the time to do all of this?

That’s why we rounded up 20 timely pieces you can post to your social media, add to your newsletters, or simply keep handy for follow-up e-mails. You’re welcome to copy-paste the social-friendly blurbs (add in some hashtags specific to your market, of course) or customize as you wish.

Halloween

13 Home Superstitions: How Many Do You Believe In? https://www.hgtv.com/design/design-blog/design/13-home-superstitions-how-many-do-you-believe-in


Buying an old house – spooky prospect or sound decision? https://www.moneycrashers.com/buying-old-house-problems-costs-benefits/

 

Winter

Winter is coming! Take these steps to prepare. https://www.moving.com/tips/how-to-winterize-your-home-in-7-steps/


‘Tis the season to cozy up in the warmth of your home’s hearth. Need some inspiration for your fireplace makeover? Take a gander at these looks: https://photos.hgtv.com/photos/fireplace-/#/term/fireplace/

Money Matters

Thought about getting into real estate investing? There’s a lot to consider, from making sure the numbers make sense to figuring out how you’re going to get leaking pipes fixed. Check out these tips for buying your first rental property: https://www.investopedia.com/articles/investing/090815/buying-your-first-investment-property-top-10-tips.asp


There’s more to renting vs. buying than simply comparing your rent to your mortgage payment. Take a look at this great summary of pros and cons to consider before making your decision: https://www.bankrate.com/real-estate/renting-vs-buying-a-home/

Home Buying & Selling

How should you choose your home’s listing price? Here’s a great overview of all of the factors that go into calculating the perfect sale price. There are a lot of moving pieces, but this is where we come in. We can help you get your home price right the first time: https://www.thebalance.com/pricing-houses-to-sell-1798968


While bidding wars are great for sellers, as a home-buyer this can introduce stress and uncertainty into the process. Here are some tips to make sure your bid is the winner: https://www.realtor.com/homemade/how-to-win-a-bidding-war/


Staging your home to sell will be a breeze with these great de-cluttering tips for every room: https://www.realsimple.com/home-organizing/organizing/room-by-room-decluttering-tips

 

Decor

If you held on to some pieces from decades past, you’re in luck as the old becomes new. 70s decor is coming back in a big way: https://www.thespruce.com/70s-decor-4692747


Boosting your home’s curb appeal can be as simple as giving your front entrance a fresh new look! https://www.southernliving.com/home/decor/fall-front-porch-ideas

Gardening

Fall is for pumpkin-spice lattes, raking those pesky leaves, and…prepping your garden for spring? These fall gardening pointers will help you get a head-start on beautiful springtime blooms: https://www.bhg.com/gardening/yard/garden-care/what-to-plant-in-the-fall/


Bring the outside indoors! Indoor trees create a nice focal point, especially in transitional spaces like hallways: https://www.apartmenttherapy.com/large-indoor-trees-that-make-a-bold-statement-238931

Small Spaces

With so many multi-functional furniture and decor options, your imagination is the limit when it comes to decorating small spaces: https://www.countryliving.com/home-maintenance/organization/advice/g104/small-space-decorating-0109/

Renovation

A kitchen reno is something that’s on a lot of homeowners’ wishlist – but if you’re wondering how to go from admiring kitchen cabinets to actually designing your new kitchen, this article is for you: https://www.realhomes.com/us/advice/kitchen-design


If re-doing entire spaces is out of the question, consider upgrading specific features of the room instead. For instance, changing up a regular shower to a steam shower will bring you that spa-like experience, even if you can’t re-do the rest: https://www.thisoldhouse.com/bathrooms/21014870/steam-shower-how-it-works

Reimagining your space doesn’t have to mean breaking the bank. Check out these tips to update your home on a budget: https://www.fool.com/millionacres/real-estate-market/home-renovations/8-ways-to-transform-your-home-on-a-budget/

Upgrading a home’s electric system isn’t just for old houses. If you’re interested in certain smart accessories or other features for your house, you find yourself calling an electrician as well: https://www.apartmenttherapy.com/trending-electrical-upgrades-2020-36830677

First-Time Home Buyers

Are you a first time home buyer? What to know before you start your search: https://www.nerdwallet.com/article/mortgages/tips-for-first-time-home-buyers

Moving

In the midst of all that packing, one thing that’s easy to overlook is what you’re planning on eating for the first little while in your new home. While you could try subsisting on take-out, here’s a list of essentials to make sure you can still do the basics while you unpack: https://www.mymove.com/moving/guides/grocery-essentials/

Between marketing your business, juggling showings, and staying on top of your leads, you need a system to manage your workload in a stress-free and intuitive way. RealOffice360 is an unbelievably simple CRM, business tracker, and daily planner for real estate agents and Realtors®. Rather being just a data dump for client information, RealOffice360 helps you visually build your business plan, cultivate your real estate database towards your goals, and ultimately keeps you focused on what matters most: your clients and your deals. Get started for free - no credit card required!