Posts in Realtor Resources
Real Estate Customer Relationship Management in 2019

Last week real estate executives, brokers, and real estate agents all gathered in the glitzy conference space of ARIA to discuss all things real estate. The CEO of Compass, Redfin, OpenDoor, Keller Williams, and Zillow openly discussed iBuying, lawsuits, technology, and current trends. The core theme of it all, the industry is now focused on the best “consumer-model”. Or put another way, solidifying real estate customer relationship management. 

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The 3 Must Haves' When Creating Real Estate Drip Marketing Campaigns

So you’ve decided to jump in! You’ve got your real estate website. Check. You’ve got your real estate lead management system. Double Check. And finally you have selected a real estate drip marketing software. Check, check, check!

Great, now comes the fun part. What do I put in my emails?

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What is Real Estate Drip Marketing?

In real estate marketing, we constantly hear about real estate drip campaigns, drip marketing, drip software but most take for granted a big assumption! What if we don’t know what real estate drip marketing is? We discuss:

  • We tell you what real estate drip marketing is

  • We tell you the goal of real estate drip marketing

  • We tell you how to start real estate drip campaigns

  • We tell you the three things you need to start real estate drip marketing

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How to Export Client Data from Contactually. How to Protect your Data.

Contactually announced that it had been acquired by venture capital heavyweight Compass. For non-Compass agents the thought of a rival owning your CRM may be alarming. Here is instructions on how to export your client data from Contactually CRM and quickly switch from Contactually to RealOffice360 CRM.

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Relationship Marketing for Real Estate Agents - Reimagine your customer experience to have IMPACT

Real estate relationships. We are told to build them, nuture them and harvest them as real estate agents. But, how do we create life long relationships with our clients that truly matter? In the recent years many have begun to talk about relationship marketing for REALTORs, but what does that mean? We have decided to dig in and give you our take on relationship marketing for real estate agents and why it all begins with ensuring we make an IMPACT with our clients.

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What is a CRM in Real Estate?

In real estate, CRM stands for Customer Relationship Management, however, most use the CRM to describe some sort of software that keeps all of their past client’s information. It originally was coined as a fancy word made up by tech companies for the Fortune 500, looking for a way to manage the companies interactions with their customers, in hopes of making more money. Now real estate agents use the benefits of a CRM to grow their business like never before.

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Reimagining the Real Estate Consumer Experience – The Emerging Trend at Inman Connect 2019, New York

As our world transitions to digital, technology industry leaders know what it takes to solidify their place in the market. Offer a superior customer experience to the incumbent and you win. So what does that mean for us? As the real estate industry incumbent we are facing a challenge to our traditional consumer experience. New companies offer the ability to view and purchase homes without even talking with us. So how do we compete?

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Where the Real Estate Industry is Headed – A Week at Inman Connect 2019, New York

As the Polar Vortex descended across North America last week, the residential real estate leaders flocked to Midtown Manhattan for Inman Connect 2019. Over the course of five days the brightest minds in technology and real estate shared their wisdom, expressed their opinions and offered their opinions on where we are today and where real estate is heading.

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The Top 3 CRMs for New Real Estate Agents

When you are beginning your career in real estate, a common tip given to most is, start building your database. We know you don’t have to break the bank to start building your database on the cheap with a good CRM.

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Your Definitive Resource Guide to NAR 2018 - REALTOR® Conference & Expo - Boston - Day 3 & 4

The National Association of REALTORS® 2018 Convention once again is littered with golden nuggets of great information for agents! That’s why we have put together a single place for you to get all of the handouts and resources from an amazing conference. We aren’t claiming ownership of any of this content on the page, rather just giving it a single place to live so you can get it much easier!

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Your Definitive Resource Guide to NAR 2018 - REALTOR® Conference & Expo - Boston - Day 1 & 2

The National Association of REALTORS® 2018 Convention once again is littered with golden nuggets of great information for agents! That’s why we have put together a single place for you to get all of the handouts and resources from an amazing conference. We aren’t claiming ownership of any of this content on the page, rather just giving it a single place to live so you can get it much easier!

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How to Create a Free Drip Campaign for your Real Estate Clients

There are a bunch of great platforms out there that will do this for you but the problem, most cost money! It doesn’t have to be that way, you can set up a professional Drip Campaign for your clients for free and we will show you how using MailChimp, the world leader in email marketing.

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How to properly set up a Google Business Page for Real Estate Agents

Google is so important that it is even a word in the Oxford Dictionary! You google everything, from what restaurant to eat out at on Friday to where you should go on holiday. You can’t avoid it, your clients and prospective clients are going to google you! This is why it is so important that you have a Google Business account so you can control to a large part what they see when they type your name in to that familiar search box.

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How to properly set up a Facebook Business Page for Real Estate Agents

In a recent survey completely by Inman News, the Number 1 tool that agents say REALTORS® should leverage in their first year is social media. But it is important that you do it correctly! In this article we give you all the information you need to build your real estate Facebook page! It would be helpful to open your Facebook account in another window and follow along. Here we go!

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How to get a real estate lead every week without spending any money on Google or Facebook Ads – Your Past Clients

Leads are the core of any real estate agent’s business, without leads your business will run dry. This is why it is imperative that you always have an idea of where your next leads are coming from and ensuring that you have more coming into your business each week. In this series we show you how to get real estate leads without costly ad campaigns.

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What to Expect, When You're Expecting...Your Guide to Real Estate Agent Website Projects

Not sure what to expect when building your real estate website? Here is the six step process that most developers will use when building your site.

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The Best 5 Free Tools for Real Estate Marketing

There are so many tools for real estate marketing and lots are very expensive. We have put together our list of the top five free tools every agent can use in their marketing efforts!

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The Top 3 Things to Consider When Building a Real Estate Website For Your Business

Investing in your business is no joke, make sure you cover these considerations when building your real estate website.

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The 7 Components Every Real Estate Agent Website Needs for Lead Generation and Effective Real Estate Marketing

You can spend a lot of money on real estate agent websites. Let us make sure you maximize your investment by ensuring you get the 7 must-have components you need to optimize your SEO and lead generation.

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Relationship Marketing for Real Estate Agents

What is Relationship Marketing for Real Estate Agents? 

·      Focuses on building long-term client relationships through value

·      Targets your existing sphere of influence and,

·      Allows you to work with your clients well before and long after the sale.

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