The Top 3 Things to Consider When Building a Real Estate Website For Your Business

real estate agent website image

Investing in your business is no joke, make sure you cover these considerations when building your real estate website

We see it all the time, real estate agents just want to get their website up so they can get leads. The problem, they forget to think about some very important considerations that if left unchecked, can leave you off worse (and poorer) than you were before you started! This is why we created this list, to help you not make that same mistake as others before you have! Let’s dive in:

#3 IDX and Web Technologies

When you set out to build a real estate website, you need to have IDX search as part of your system. What is IDX? It is short for Internet Data Exchange but all that really matters is that this is how you get MLS® listings on to your site, which is what your potential clients want to see. So you need to ensure that you can connect your website to an IDX feed and fully understand if this fee, which is typically charged monthly, will be included or paid separately by you after your site goes live. If you don’t have IDX or you get stuck paying a high fixed monthly fee, it’s too hard to turn it off at that point as this is responsible for all the listings in your market area including, property search tools, market reports, and up-to-date market data. 

Make sure you fully understand how IDX will work within your site and what you need to consider surrounding price before you sign on the dotted line!

On to web technologies and we may as well start speaking a different language. Here is what you need to know and ask:

Will my site be built with a responsive web design that adapts the layout for different devices and screen sizes (i.e. mobile devices)? According to the National Association of REALTORS®, the majority of home buyers start their search online and of that, they are using their iPhone or Android so you need to make sure your site looks good on that! You want to dig even deeper, ask if it will be built using current web technology standards (HTML, CSS, PHP and Javascript).

#2 What platform are they using, how can you manage content after it goes live, and what is hosting?

Whoever builds your website, they will likely be building it on an existing platform with the world’s most popular being WordPress. This is important to know because of what happens after your site “goes live”. If your site isn’t built on a platform that allows you to go in and edit the content easily (they call this CMS in tech speak), then you can be held to the developers when it comes to making any minor changes or tweaks. A potentially expensive consideration.

Make sure you are able to edit your site easily after it goes live!

In addition to that, you should be sure to clear up what is included in your monthly hosting fee. Best-in-class providers should offer secure high-bandwidth website hosting in North America (or your own continent) to ensure industry-leading speed, connectivity and performance for your website. Some will also provide assistance with domain-related updates to make sure your website is properly configured so be sure to include that when making your decision. Your home buyers like it when you pop-by after the sale, so let’s ask the same of our web developer for us!

#1 Where do the leads go and what CRM can I connect my website too?

Your brand new website should serve two core purposes:

  1. Establish your brand online and,

  2. Capture high-quality leads.

When it comes to the first part, we suggest you review our post on the seven components you need for your real estate website. For the second, you need to know what happens when someone signs up on your website and becomes a “lead”. Where does it go? Do you get notified? Can it connect to your existing CRM? Best-in-class will integrate directly with your CRM and notify you as soon as the lead comes in. Then it’s up to you! Whatever you do, make sure you know what happens at this crucial step as if you miss it, you may end up paying for a really pretty website that drives no return on investment!

Have further questions? Click here and let us know, we are happy to help!

With ❤️,

The RealOffice360™ Team