How to get a real estate lead every week without spending any money on Google or Facebook Ads – Your Past Clients
Leads are the core of any real estate agent’s business, without leads your business will run dry. This is why it is imperative that you always have an idea of where your next leads are coming from and ensuring that you have more coming into your business each week. Acquiring leads is the core of any real estate marketing.
With more of our buyers and sellers moving online, our ability to attract leads has also moved in that direction. Google PPC (Pay Per Click), Facebook Ads, Instagram Ads and SEO (Search Engine Optimization) are all new concepts, previously unknown to most real estate agents just 10 years ago. Today they are seemly core to success. But it doesn't have to be that way.
Real Leads from Your Past Clients
If you have past clients, this is a great place to start collecting new leads. When was the last time you reached out to a past client and asked them to go for lunch? If you are a coffee person, what about a coffee? What do you talk about and why are you asking them to go out and meet?
Simple: You want to see how they are doing, just like you would an old friend!
If real estate comes up, which it will, you can tell them all about the market and go into it then. They may either be looking to make a move or may know a friend that is currently exploring the market. Whatever happens, getting face-to-face with your past clients is an excellent way to generate leads for free.
Organizing your leads
It is very important that you track your lead generation activity. For many of us that means a whiteboard in our office and for others, it could be a spreadsheet. If you are looking for a tech product to help you track your leads for free, you can also try RealOffice360™. Whatever method you choose, it is important that you have a tracking system in place, so you can generate your leads and grow your business in a systematic way!
The RealOffice360™ Team